Continental Equipment Ltd. (CEL) was established by Gino Ficociello in 1985. Gino built the company from a basement business to the well known and successful international company of today. He is still active in the company but now leaves the everyday business to his son, Dean.
CEL, although a small company by most standards, is very capable of equipment deals of just about any size, from the smallest mobile machine to larger packages. We offer competitive sales, rentals, lease-to-own and equipment servicing.
The company prides itself on a solid reputation of fairness and finishing every transaction 100%. We believe if you take care of your customers, your customers will take care of you.